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Your final written analysis should follow the APA style of professional writing.  Remember the point of Marketing Research is to analyze and include recommendations, an action plan, project plan, etc.  Strategic marketing research is not a history lesson.  Your thoughts based on research are also important to the life cycle of the product, service, or both especially in these challenging times.  You will present your findings to the class via Zoom as per the schedule I the syllabus which is the week of August 10th.  You may record your presentation or provide it live.  Either way, taking questions is important.  You may consider your classmates to be competitors, consumers, regulators, funding agents, and other constituents.  They should ask you questions that you as the knowledge expert can answer.  If you have any questions, please send them to me asap and I will respond.

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