Using company, DISNEY as reference, respond to the four writing prompts below. Your responses must include information from academic and scholarly research, including at least four resources
Create a case study summary of DISNEY, including a general overview of the company, its external environment, and a list of its current strategies and objectives.
- If DISNEY continues with its present strategies and objectives, where will it be in five years?
- If you were the CEO of DISNEY, what strategies would you recommend, and why?
- Describe the competitive strategies used by DISNEY’s main competitors. Which of these strategies are the most effective? How can DISNEY combat these strategies? Support your answers.
Should be three pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of four reputable sources must be used, cited, and referenced. Use APA style guidelines.