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Fashion Forecast – Varsity Term Papers


For this milestone, summarize additional research regarding the target customer for the fashion forecast presentation.

Chosen Company: Nike

Begin by using the Nielsen PRIZM Lifestage Groups PDF ( to learn more about the target customer. Select one of the groups and describe the lifestyle, demographic, and consumer behavior information of that group.

The second part of this paper is a competitive analysis of two companies that compete with your chosen fashion company for the final project, highlighting the strengths and weaknesses of each competitor against your chosen company.

On the third page, identify the price structure, appearance, selection, and quality of the competing products. You may document this comparison in a chart.

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New

Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length.


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