I have attached all of the documents needed for this paper. I have completed the simulation myself and have attached the results from the simulation. The first attached is the assignment details, the 2nd & 3rd attachment is the background for each scenario for each simulation, the 4th attachment is my results from each simulation in which provides a brief back on each scenario and if I was able to obtain the adopters, the last 4 attachments are the details from each scenario and it also shows which levers were used during in order to potentially gain the adopters. In scenario 1 & 3 I was the director of product innovations in scenario 2& 4 I was the CEO of the company. If you have any questions please let me know.