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Marketing campaign essay | Marketing homework help

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This assignment is about an analysis of a fitness app “Aaptiv”

Aaptiv has engaged our media teams to plan and manage a holiday campaign aiming to increase new user trials by 20%. The client has briefed the teams regarding the business and marketing objectives a few weeks ago. Also attached is the detailed company overview. Aaptiv is also seeking recommendations for a general marketing strategy. Please address the following: 

  1. Name three latest consumer fitness trends in the US that can drive Aaptiv’s growth and market differentiation?
     
  2. Conduct a SWOT analysis of Aaptiv in the US market.
     
  3. Define and describe the U.S. target audience from a (i) demographic, (ii) psychographic, and
    (iii) behavioral standpoint.
     
  4. What is your recommendation to leverage paid, owned and earned media channels to achieve its marketing objective?     

Instructions 

  • Maximum paper length: two pages
     
  • Format: single space, in Calibri, 12-point font
     
  • References: list at least three information sources at the end
     
  • Save the digital copy in the format of Last Name_First Name_#2 Assignment
     
  • Key areas of evaluation – organization, critical thinking, creativity, coherent and clear writing, use of evidence, and grammar.

     

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