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Marketing plan critique | Marketing 360 | Washington State University


Assignment 4b. Find a Marketing Plan for any company, preferably, for one that operates in more than one country. Write a one-page critique of this marketing plan, evaluating the quality, thoroughness, actionable steps, etc. Be “critical” in your assessment and be sure to give some recommendations.

  • This paper is to be no more than 1 page, 12-point font, single spaced.
  • Include a copy of or link to the actual marketing plan


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