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Negotiation process | BUS 340 Contract and Purchasing Negotiation Techniques | Strayer University




You are the lead contract negotiator of a small company that specializes in small GPS guidance equipment that can be used in most vehicles. You have been tasked with acquiring a contract with a division of the federal government that is developing driverless convoys for moving goods and supplies. A customer is able to easily attach your system to a standard portable radar and laser system. As the lead negotiator, you are aware of the size of the U.S. government and the strength of its negotiating power. You are also aware of the break-even point that your company would need to reach in order to make a profit. Your main goal during your negotiation session is to write a contract that enables your company to make a profit on the product you are selling.


Use the Internet to research similar equipment that your company’s competitors manufacture.

Note: You may create or make all necessary assumptions needed for the completion of this assignment.

Write a 6–8 page paper in which you:

  • Analyze the key approaches that your negotiation team should use in order to research the government’s negotiators attending the negotiation session and the government’s overall operations.
  • Examine similar equipment that your company’s competitors produce. Indicate at least two potential selling points that your team will be able to use to overcome any objections on price or quality of your product.
  • Describe the essential steps that you would advise your negotiation team to take in opening the negotiation session with the U.S. government negotiators.
  • Analyze two negotiating gambits that you would use to conduct a successful negotiation session. Justify your response.
  • Outline the major reasons why it is important for you, as a negotiator, to write the contract that represents the interests of your company, as opposed to allowing the government’s negotiation team to dictate the terms of the contract. Present two reasons why you would not want to allow industry members to write the contract. Justify your response.
  • Examine common body language attributes that your negotiation team would look for during the entire negotiation process. Specify the primary reasons why you believe these attributes would assist your negotiation team in overcoming any potential obstacles or objections that would arise.
  • Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.

The specific course learning outcome associated with this assignment is:

  • Develop a negotiation strategy that addresses key approaches, overcoming objections, and negotiating gambits for a given scenario.


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