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Proposal paper for your entrepreneurial marketing idea for a food



Write a proposal paper for your Entrepreneurial Marketing Idea for a Food Truck.

Ice cream truck with cashless transactions 

ENTR550 – Entrepreneurial Marketing

Week 1 Course Project Assignment

Entrepreneurial Marketing Idea

After the formation and idea generation process is done, complete and submit your Entrepreneurial Marketing Idea assignment

according to these guidelines.

 This document should be three to five pages. 

 Use the APA style of writing, including appropriate references. 

 Be sure to complete all sections.

 The Grading Rubric for this week’s assignment is available in the Course Project page, located under Introduction & 


Section 1


Marketing Idea/Idea 


 Idea description- describe in detail the proposed idea and the why behind what you are 


 Besides (hopefully) making a great deal of money from this idea, what do you hope to 

really accomplish? Why is it important?

Section 2

Marketing Situation

 Conduct an environmental scan of the current marketing conditions, covering key trends 

such as Social, Economic, Technological , Competitive, and Regulatory. Include both 

primary and secondary observations where appropriate. 

 Consider all aspects of the potential positives and negatives of the current conditions. 

 Describe the current marketing situation. 

 Given the limited amount of research completed at this point in the project, what impact 

will your idea have on the rest of the market? Why?

Section 3

Management Team

 Describe in detail the management team that would be considered the winning team for 

bringing this entrepreneurial marketing idea to fruition. 

 What should the management team look like? Why? What leadership attributes should 

they have? Why?

 Outline key positions that will need to be filled, responsibilities and ideal skill sets.

Section 4


 Provide appropriate references for all outside sourced information included in this 


 Use APA style for both the in-text citations as well as the corresponding references 


 Remember, with limited exceptions, every in-text citation must have a corresponding 

entry in this references section. 

 See the appropriate section in Student Resources within this course for additional 

information related to the APA style of writing (Writing Resources: APA). 

 Although there isn’t an expected minimum number of in-text citations or references 

entries required for this assignment, a good benchmark to consider is at least two 

citations. One of the citations may be the course textbook, if appropriate


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