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Ralph lauren case | Marketing homework help



You are the product manager for Ralph Lauren’s Polo shirts.  

  • What specific information are you trying to convey in the brand’s iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfiger or Lacoste brands?

Must use 2 peer-reviewed references and at least 1-page content excluding reference page. Strictly marketing knowledge preferred. 


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